Market Analysis

Analyze market conditions by mapping customer demographics, competition, and sales data onto geographic regions. This analysis can reveal patterns, identify target markets, and support decision-making related to product placement and distribution.

Site Selection and Expansion

CPG companies can use geospatial analysis to identify optimal locations. Factors such as population density, consumer preferences, proximity to competitors, and accessibility can be evaluated to determine the most suitable sites for opening new stores or expansion.

Targeted Marketing and Advertising

Target marketing campaigns based on location-specific data. By understanding consumer behavior and preferences in different regions, CPG companies can tailor their advertising efforts, promotions, and product assortments to maximize their reach and relevance.