Banking & Financial Services

Geospatial information can provide valuable insights and enhance decision-making processes for various financial institutions and businesses.

Branch Expansion Planning

  • Determine strategic locations for new bank branches or ATMs based on market potential. By mapping the distribution of competitors' branches and areas of high economic activity such as housing or offices, as well as analyzing demographic data such as income and age, this analysis provides recommendations for locations that can maximize the number of customers and transactions.

Credit Risk Segmentation

  • Categorize regions based on customer credit risk. By utilizing socio-economic data such as income and unemployment rates, this analysis evaluates the default potential in each area and provides recommendations for credit limits or collection strategies tailored to the risk profile of the region.

Customer Accessibility Evaluation

  • Measures customers' ease of access to financial services such as ATMs or bank branches. By mapping the distance and travel time to facilities and analyzing demographics such as age and employment type, the analysis identifies areas of low access and provides recommendations for additional facilities to improve customer satisfaction.

Service Performance Benchmarking

  • Evaluate the performance of bank branches based on regional profiles. By analyzing transaction data and demographics such as purchasing power, it compares branch performance to the market potential of the area, providing recommendations for improvement strategies such as promotions or service adjustments.

Strategic Opportunities with Location Intelligence :

  • How to find a new site
  • How to optimize costs of current operations
  • How to arrange a supply chain
  • Where expenses and profit are inconsistent

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