Retail

Spatial analysis platform for store location strategy, customer behavior understanding, and retail supply chain optimization.

Store Location Strategy

  • Determine the optimal location for a new retail store. By mapping competitor distribution and areas with high consumer activity such as malls or housing and analyzing demographic data such as income, this analysis identifies locations with high sales potential and provides recommendations for store types or marketing strategies.

Customer Behavior Analysis

  • Study customer shopping patterns based on regional profiles. By analyzing demographic data such as age and preferences and mapping store distribution, this analysis identifies consumer habits and provides recommendations for promotions or stock adjustments to increase sales.

Competitor Threat Mapping

  • Assess the threat of competition from other retail stores. By mapping competitor distribution and analyzing demographic data such as purchasing power, this analysis identifies areas with high saturation and provides recommendations for differentiation strategies such as discounts or exclusive products.

Supply Chain Optimization

  • Optimize the distribution of goods to retail stores. By mapping warehouse distribution and transportation infrastructure and analyzing store density data, this analysis identifies the best logistics routes and provides recommendations for distribution center locations to reduce costs and delivery times.

Strategic Opportunities with Location Intelligence:

  • How to find a new site
  • How to optimize costs of current operations
  • How to arrange a supply chain
  • Where expenses and profit are inconsistent